Rent An Email List Vs Buying It - Which Option Makes Sense For Your Marketing Practice?
Do you know the advantages to rent an email list? Buying an email lists will mean getting access to multiple subscribers based on almost any demographics and profile youve supplied to an online email list broker. However, it does not mean these subscribers actually have any interest in your company, products, or even know about your contact information at all. All they want is a way to subscribe to your emails.
The truth is that most people that sign up to subscribe to an e-newsletter or marketing publication are doing so because they need a way to receive the information. They are searching for information that pertains to them personally, that they can use to improve or make their lives easier. The main goal of renting an e-mail list is making sure these individuals stay interested in your newsletters, marketing material, etc. The best thing about renting an e-newsletter is it is hassle free and very affordable. There is no need to pay hundreds or thousands of dollars before you even start getting some tangible results from renting an e-newsletter.
In order to get started with renting an e-newsletter, all you need to do is find an online marketing company that offers these services. Some of the best ones out there are Media Trust, Mailchimp, Aweber and Getresponse. These three companies offer the best possible email marketing service for anyone who is serious about managing and building an effective marketing campaign. You will be able to manage multiple lists, track all of your subscribers, set up your autoresponder, promote your content to your subscribers and much more.
When you decide to rent an email list, you will be getting the most out of all of the services you will be offered from these list brokers. You will be able to focus more time and energy on your list building campaign, while these companies handle all the technicalities and backend issues. You don't have to worry about paying someone for doing the technical work for you, instead you can dedicate the time you have. By doing this, you will be saving a lot of money as well.
One of the major benefits of renting a list is the flexibility and open rates offered by the company you choose. Most of these companies have their own unique options, such as pay per click options, landing pages, lead capture options and much more. Depending on the type of campaign you are planning on running, you will be able to find a format that works best for you. For instance, if you are planning on driving sales to a closed list of subscribers, then you should look for a company that has high open rates.
One major drawback of renting email lists is that you have no control over the messages that you send out. Many of these companies have a separate team responsible for handling these matters, but it is not uncommon to see messages going out to spam lists or other unwanted contacts. This is something that you may want to consider before paying the fee.
The other major advantage when it comes to buying lists is that the leads that you buy are guaranteed to be targeted. This means that you will receive only those customers that are likely to make a purchase for one reason or another. In the case of buying an opt-in email list, you will have a higher chance of getting conversions. However, if you were to go the route of renting then you would never actually know if the customer was buying the product because they just had no idea where to send the order to. This is a major issue and many marketers have avoided using these services altogether. If you plan on using these services, make sure you check the opt-out rates and that you can actually get targeted customers.
When it comes down to it, both options are valid and you just need to decide which one is best for you. Just remember that when it comes to marketing practice, there are two sides to every coin. If you spend the time to build quality traffic to your site then you won't have to rent email lists to target your audience. However, when it comes to customers buying products online, buying the product is the only side of the coin that needs to be maintained. You also need to learn how to drive the traffic to the site so that the customer actually has a good experience after clicking through from your site. By avoiding these common pitfalls, it really should not matter which method you choose.