Email List Rental Services - Pros and Cons

What is an email list renting? In simple terms, renting an email list essentially means to hire a third party an agreed fee to use their email list for any email marketing campaign you run. However, email list renting can range from some agreeing to deliver up to 10 emails a day to others who may only be willing to do it once a week. Whatever the case may be, email list renting has its advantages.

Renting an email list has it's pros and cons and indeed there are companies that specialize in email list renting. The advantages of email lists are simple; most notably saving money. The disadvantages of renting an email list are quite obvious however; there is no direct control of the email lists and they may contain persons not interested in what you have to offer. So if you are into offline direct  marketing , renting email lists is a no-brainer.

Another advantage of renting is that you don't have to worry about maintenance of the contacts. This maintenance cost can get really costly over time. Also, one person may sign up for the email list while another does not. So maintenance can be done by different people at different times. When you are renting a list, there is only one email address that will be used and that is the one you have granted to the company.

Now when you are going to compare email list renting with offline direct  marketing  methods, it is important to understand that there is a lot of difference. One of the major differences is the need for email list brokers. A broker buys the lists from email list providers at a discount and re-lists them for resellers or marketers at a higher price. Offline direct  marketing  involves setting up a booth, hiring volunteers to conduct meetings, distributing flyers and hanging banners. You need more volunteers and more people to contact as these people will be your potential customers.

Now, back to the advantages of renting email lists. As you can see from the above, it makes more sense to rent email lists rather than directly advertising. So the next time you are planning to start your online business, consider renting your email lists and see the difference yourself. If you are into offline direct  marketing   and want to expand your reach to a bigger market, it is best to rent the email lists because you will only be required to pay once and the business is established.

Renting an email list is very easy to do. There are companies online that offer such services and the only thing you have to do is to do your research and find the right company. Make sure you make comparisons because some of the companies may charge you on a monthly basis while others are only affordable for a few dollars. Some of them also offer free trial memberships so if you plan to go with a particular company, check out their terms and conditions first before renting their services. By doing these things, you will be able to get the best email list rental services without any hassle or issues.

The advantages of renting are many, because you will be able to get unlimited email lists at a cheaper price. You will also not have to worry about the maintenance of the lists. Some of the internet marketers who are just starting their business opt to go with email list providers because they will be able to manage their own lists without having to worry about managing the mailing lists.

The truth is, buying email lists from other people may work for some but it is not advisable for most marketers. Renting works much better because it gives you more benefits at a lower cost. Aside from that, you will also be able to customize the lists according to your needs. Now that you have read the pros and cons of buying and renting email lists, you now know what you should do.